Sometimes no resources for innovation are available temporarily, while it is still necessary to do something to stay ahead of the competition. In that case product optimization might be a good solution. This is a relatively quick and simple way to give an existing product a face-lift. We test if products still perform according to expectations and, if necessary, can make suggestions how to adjust the recipe. We always check if a new recipe is acceptable on the market and if it complies with quality and regulatory requirements.